Suntory BOSS Coffee started its history in 1992 in Japan. First was product launched in 1992 and it have developed into numerous flavours.

BOSS Zeitaku Bito has become the No. 1 product on the lightly sweetened canned coffee market. This product has been revamped by increasing the ratio of luxury coffee beans to enhance the luxurious richness that is the distinguishing feature of BOSS Zeitaku Bito.